Cellular-News has published what I assume is a press release about a mobile television trial involving 375 people watching 16 DVB-H channels in Australia on the Telstra cellular network in conjunction with the Broadcast Australia Group (BA).
It’s almost 2:30 a.m. and I’m getting a bit tired, so here’s the release (without me typically paraphrasing and commenting):
“Total TV viewing increased during week days as a result of the movemedia service, particularly in the mornings and at lunchtime. Peak viewing times varied with traditional TV, peaking in the mornings, lunch and evenings, with an afternoon peak on Sundays.
“The trial…offered 10 Foxtel channels (Channel V, E!, Fox Football, Fox Sports News, Nickelodeon, Sky News, Sky News Business, The History Channel, The Lifestyle Channel and The Weather Channel), along with ABC2, SBS, Channel Nine, CNN, Sky Racing and Boomerang.
“Australian usage behaviour showed very similar results to those obtained from overseas market research. The trialists representing a wide range of demographics chose to access TV on their Telstra mobiles for an average of 25 minutes per viewing session, with 1 to 2 sessions per day.
“The more intensive users were non-Pay TV subscribers and commuters. Sports channels were the most popular among viewers during their lunch breaks and Sport was also popular on Saturday evenings….
“Overall the most popular content was general entertainment, news and documentaries. The content provided met trialist expectations though in the future trialists also said they would like to be able download and record programmes to watch later.
“The service is being transmitted on channel 29 From BA's Gore Hill facility using DVB-H (digital video broadcasting - handheld) technology. Trialists received the service via a Nokia 7710 mobile phone handset, turning it into a portable television.
“The special handset receives 16 broadcast video streams while the telephone utilises the Telstra GSM and GPRS mobile networks.”
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