Katie Fehrenbacher of GigaOM reports on Veeker (nothing on the Web site), a company in stealth mode that’s developing a service combining camera phone videos with social networking.
The company is supposedly showing an alpha version to possible investors.
Veeker is based in San Francisco and has 15 employees. According to Rodger Raderman, Veeker’s chief marketing officer, the company is “creating a mobile and Internet-based experience surrounding the behavior patterns that will emerge as mobile video cameras become ubiquitous,” GigaOM reports.
Veeker’s expertise
According to Raderman, Veeker’s engineers come from MobiTV, Digital Chocolate, Hands-On-Mobile, Amp’d and Kodak Mobile. Fehrenbacher writes that Veeker “is both building and buying technology that ranges from mobile video upload and download, to mobile presence, to mobile/online networking and collaboration.”
She also notes, rightly so, that Veeker has its work cut out for itself with the many other camera phone and video sharing sites that are interested in wireless.
Fehrenbacher says Veeker seems similar to the France-based vpod.tv.
Tough to accomplish
Offering a rich set of tools for camera phone videos is easier said than done. Fehrenbacher notes “the mobile component for user-generated videos is tricky to do and expensive to do well.”
However, I have been saying for some time that the next frontier for wireless imaging will be camera phone-recorded videos. The cellular operators seem to view this market as strictly for early adopters and aren’t spending much time marketing wireless video recording capabilities.
A few of the handset manufacturers, though, specifically Nokia and to a lesser extent Sony Ericsson, are promoting camera phone video recording.
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