Comedy Central's "The Daily Show with Jon Stewart," ABC's "Lost," CNN, ESPN and ABC News were the top five mobile television programs during the second quarter of 2006, says the wireless research firm Telephia, according to an article in TVWeek.com.
Levi Shapiro, director of audience metrics at Telephia, spoke during the NATPE Mobile ++ in Las Vegas.
Beating Weather Channel, Fox News
The article reports, "Mr. Stewart's show also beat out content from television networks that are more widely available to mobile customers, including the Weather Channel, which reaches 88 percent of mobile video subscribers.
"The entertainment content also proved more popular than material from Fox News, which is available to 85 percent of users, and ABC News, which 84 percent of mobile consumers can access, Mr. Shapiro said.
"Comedy Central has 40 percent penetration in mobile video, so demand is all the more impressive. Mobile downloads and the dollars that come with them will increase as more customers get mobile video, Mr. Shapiro noted."
Comments