Datamonitor predicts 42.7 million Europeans will subscribe to mobile TV in 2012

The research firm Datamonitor forecasts that 42.7 million Europeans will subscribe to mobile television in 2012, resulting in the second largest subscriber base after Asia, according to an article in Broadcast Engineering.

Datamonitor says the profusion of standards -- DVB-H, MediFLO, DMB, DAB-IP, etc. -- leads to confusion in the market.  The European Commission, as I previously wrote, is backing a Nokia-base DVB-H standard for Europe.

Broadcast Engineering says, "While DVB-H bearer technology provides an attractive open standard akin to the current European terrestrial TV infrastructure, the EC move potentially comes as a blow to an industry-led competitive marketplace. MediaFlo, DMB and DAB-IP have all been trialed throughout Europe and the market was expected to harmonize through technological innovation and chipset interoperability sometime in the near term."

Comments

[Piyush]

Wow, thats GR8!