“No less than 62 pct of the Dutch households are familiar with facility of watching live tv on mobiles. But only 6 pct of the mobile users are willing to use it,” the weblog says about the report’s brief findings on the Web (in Dutch). The “mediabarometer” is a quarterly report about media and entertainment based on surveys of 2,000 people.
“Buziaulane” writes about the report:
“1 of the 5 respondents which have a mobile phone, has a UMTS/3G device and is able to view live television streams through internet. Of this group, however, almost half of the group (47 pct) does watch video scenes on the mobile occasionally.
“Especially they download or stream amateur movies, as can be seen on YouTube, and humour movies are popular. On average those people spend 15 minutes per session; non 3G users estimate that they will watch video on their mobile phone for 20 minutes.
“Of the group of mobile callers who do not have a 3G telephone, half indicate that they will view videos about news and sports on the mobile. However the picture of these wannahaves, does not stroke with the habits of present 3G users, as only 6 pct of the users will view live streams from television.”
Skepticism
The weblog article suggests skepticism about the results because the number of 400 respondents with a 3G phone who watch videos 15 minutes a day seems to be high. “Perhaps the panel existed of early adopters,” Boumans writes.
Based on the newness of mobile TV, it seems logical to me to assume that many of the respondents were indeed early adopters.
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