From newswireless.net I read about a very interesting survey conducted for the London-based corporate law firm Olswang of how U.K. consumers use and feel about media, including mobile television.
The 148–page “Olswang Convergence Consumer Survey 2007,” available online for free, is packed with statistics and charts about mobile TV usage as well as many other consumer media products and services. The survey was conducted by the market research firm of YouGov, that surveyed more than 1,539 British consumers who were 18 years old to 55 year old as well 254 consumers 13 years old to 17 years old.
The findings say previous surveys “have indicated a general lack of interest in mobile television services” and the current survey reports that the consumers surveyed are much more likely to use their cellular phones to share photos and videos with friends, to listen to music or podcasts that have been sideloaded from their computer and to listen to a built-in FM radio than to stream audio or video to phones, as Figure 25 illustrates (see above).
Survey respondents who aren’t currently streaming or downloading media to their phones aren’t much interested in doing so, as highlighted in Figure 26 (see below). Only two percent are definitely interested and seven percent are possibly interested in streaming user-generated content or live TV to their phones or sideloading movies, TV or video podcasts.
Reasons for not streaming
The top five reasons (see above) why the respondents aren’t streaming live or on-demand mobile TV are:
* 65 percent: I have no interest in using a mobile phone for watching TV
* 51 percent: I’m having watching TV programs on my own TV set
* 49 percent: The screen is too small
* 33 percent: I’d rather read a book/magazine/newspaper
* 31 percent: The picture/sound quality on my mobile phone isn’t good enough
Certainly there are many people who simply don’t want to watch TV while on the go. But two of the top five reasons — small screen and poor picture and sound — are technology issues, and technology is improving.
And if the people who responded negatively had been using a phone with a large, high resolution screen combined with a network that delivered good performance, I suspect a greater percentage would be more interested in mobile TV.
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