Here’s a factoid about mobile TV commercials: BIA Advisory Services estimates local television stations in 2012 could realize $1.1 billion from advertising revenues for mobile television on cellular phones and other mobile devices.
The mobile ad revenues will result from “capitalizing on time-shifts in viewing patterns and the public’s increased desire to download programming,” the broadcast research and appraisal firm says.
For the broadcasting industry overall, BIA forecasts a tiny (.6 percent) increase in revenues in 2010, a decrease in 2011 and a “solid return to positive revenue streams in 2012.”
Mobile TV advertising makes sense
I believe advertising related to mobile TV makes a lot of sense. I realize there’s controversy over whether people will want to pay a subscription fee and also have to watch commercials, as Terry Heaton discusses.
But people are used to watching commercials on TV, although there certainly are ways to reduce the number of ad-watching hours by using a personal video recorder and watching programs online. But innovative mobile TV advertising can succeed if the frequency is sufficiently low and the quality is sufficiently high.
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