Worldwide mobile television will grow more than 46 percent (compound annual growth) from now until 2013, according to a new report from market research firm RNCOS.
Poor press release
Note about writing press releases: RNCOS’ release is, unfortunately, an example how to diminish the amount of publicity the report will receive. RNCOS provides only one statistic, thus ensuring it won’t be picked up by much of the media and many bloggers.
Instead, RNCOS should include a few more statistics and/or conclusions about mobile television. In addition, the release should include a few quotes — that provide additional information (not fact-less PR fluff) — from the analyst who wrote the report.
As a long-time (30 years) wireless data analyst/consultant, journalist and blogger (with an M.S. in journalism), I’m often disappointed by how many research firms that don’t realize providing just a little more information would significantly help to publicize their reports.
They believe — incorrectly — that if they provide “too many” facts, they will reduce sales. Instead, they reduce the amount of publicity they’d receive if they had included more facts.
Comments