If you’re a fan of the “Big Brother” television show on CBS (I am definitely not), you can get a multitude of multimedia tie-ins, including SMS interactivity and mobile television, according to InteractiveTV Today.
For mobile TV, “Big Brother” is transmitted over Qualcomm’s FLO TV, which is available over Verizon Wireless and AT&T Mobility. Also, via SMS you may “interact with and influence the show,” says InteractiveTV Today. (Perhaps you can “influence” the network to never to show this junk.)
In addition, CBS is offering a “mobile simulation game” to “allow viewers to compete in the ‘Big Brother’ house as one of the past contestants, playing various mini-games for such show elements as Head of Household and Power of Veto,” the article says. If you still can’t get enough, you may sign up for SMS alerts (see top left).
Will the excitement never cease?!
But wait — there’s more! CBS offers two “Big Brother” Twitter feeds (@BigBrotherScoop and @BigBrotherHoH), a broadband video show with chats of the participants evicted from the show (I.Q.s over 75?), an online contest, a blog and oodles of other Internet-related excitement.
Despite my entirely justified disparagement of this doltish show, it’s certainly incredibly popular worldwide (so is sports — go figure!), and CBS is hot to employ as many Internet and cellular techniques as it can to increase its popularity.
As a fan of mobile TV and convergence, I certainly can’t fault CBS for pulling out all the stops. It makes sense, and I always am interested in Internet and cellular tie-ins to TV programs and movies.
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