Perhaps I shouldn’t be bragging, but “Reiter’s Mobile TV Report” is ranked No. 7 for “mobile TV” on Google out of some 2.3 million results (see left). I haven’t checked in a few months so I was surprised by the high ranking.
Wikipedia is No. 1 and I’ve been noticing that Wikipedia has been rising to the top of Google for many subjects. I use Wikipedia all the time and it’s no surprise that its popularity has zoomed during recent years.
Verizon Wireless and Nokia’s Mobile TV Forum are ahead of me in the Google “mobile TV” rankings, but what’s surprising is that there’s only one cellular operator and one cellular phone manufacturer beating me. I know I shouldn’t be surprised because I’ve been blogging since 2001 and understand the dynamics of weblogs in search engine ranking systems.
Value of corporate weblogs
What is surprising and unfortunate is how few companies — especially large wireless companies — have published weblogs. It’s not about being cool, but about the value of weblogs for corporations.
As a wireless data consultant part of my work is to help develop and write weblogs for organizations, such as Sprint’s Picture Mail group and the CTIA’s Wireless Internet Caucus. The benefits for customer education, customer outreach, branding, overall publicity and corporate “humaness” are undeniable.
Indeed, a weblog can rank higher than a Web site, as many of you certainly know. Interestingly, my Wireless Internet Caucus weblog, that was discontinued early in 2006, is still No. 5 on Google for “Wireless Internet Caucus”; it was No. 1 when I was writing it.
Especially for mobile TV
Unfortunately, many telecommunications companies are afraid of weblogs. They should be embracing them, but they just don’t seem to understand the value. Press releases and Web sites simply don’t provide the type of benefits that are offered by well done weblogs.
With all the controversy surrounding mobile TV — and many analysts and consumers skeptical about its value and chances for success — I would think mobile TV-related companies would jump at a chance to promote their views with weblogs that often do a much better job than relatively static Web site.
I don’t do any specific coding or use any tricks to help ensure my weblogs rank high on Google. I just write and post.
My camera phone weblog has been near the top of Google rankings for “camera phone” since I started it in, I think, 2003. I get many more hits for the camera phone weblog compared to the mobile TV weblog — more than one million since I started — although that certainly isn’t much compared to the top industry and consumer weblogs.